DIGITAL ADVERTISING PLATFORM FOR CASINOS
Units is a digital advertising platform for the casino, sportsbook, and gaming industry. Our tech-stack brings in best in class data from 199+ data providers, has access to desktop, mobile, and CTV inventory, and uses cutting edge device graph technology to provide true cross-device attribution.
See how we can grow your gaming business today.
THE UNITS PLATFORM
WHAT MAKES US DIFFERENT
At Units we use the best data partners in the industry to reach your audience and deliver performing campaigns. You put lots of time and research into your business plan, let us give you an advertising strategy with the same level of data and strategy.
With access to over 199 data providers, we use online, offline, social, purchase, and other data points to zero-in on your exact target audience.
We go beyond the Click Through Rate and can give real attribution including Foot Traffic, to help you calculate the campaign's actual ROAS (Return On Ad Spend)
Have your own first party data? Bring it to Units and let us combine it with our unique data sources and device graph to serve messages across mobile, desktop, and CTV.
A Growing Industry
With sports betting legal in 30 U.S. states and legislation in-progress in another seven, it's important that you serve the right message to the right users and follow local laws. We use location targeting solutions and verification technology to ensure that the right users see your message based on their local regulations, and have the ability to scale on the fly as laws continue to change.
FACTS & FIGURES
U.S. Adults Who Sports Bet
According to Statista, 50% of U.S. adults have placed bets on sports at least once in their life.
Online Gaming Market
Up from $59B in 2019, the online gambling market is expected to reach $93B by 2023. Fueled by the U.S. making online gaming legal, and the rise of sports betting, online casino games, poker, and more.
U.S. Betters Prefer Football
Of all U.S. sports bettors who placed bets in 2017, a whopping 77% of them placed at least one bet on (American) football, and 30% of the general population regularly watches football.
65% of millennial sports fans reported viewing live games on their Connected TVs and OTT devices. Units Marketing can reach these valuable users with our CTV/OTT targeting and report beyond the impression.